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SEO Siloing: How to Build a Website Silo Architecture - Search engines assign top keyword rankings to the website, proving that it is best suited to the topic and intent of the user query . As a result, the main goal of search engine optimization (SEO) is to improve the website so that the website is about more than targeted keyword phrases - it is about the topics that match those keywords. In most cases, a website is a non-contiguous collection of information with no clear central theme. Such a website suffers from search engine rankings for searched keywords. The siloing of a website clarifies its technical relevance and lays the foundation for a high keyword ranking. It is a central building block for SEO and usually an advanced topic. The term siloing was used to describe the concept of grouping related information into different sections within a website. Similar to a chapter in a book, a silo represents a group of topic-related or topic-specific content...